National Endowment for the Arts
At Killer Infographics I led the art direction of a visual campaign to help kick off the celebration of 50th anniversary. Despite being the nations largest arts organization, the NEA struggled being recognized, and was looking to building out a visual campaign featuring illustrations, infographics, and motion graphics to help tell their story.
To prepare for the campaign, we first needed to create a visual identity that captures the inclusivity with the arts, and the interaction and movement between the different arts.
Along with the style guide, we created an asset pack featuring 100+ illustrations for the NEA to use throughout their organization. These were categorized by the different departments within the NEA.
Infographics
Once the visual identity was established, we then needed to create a series of infographics and motion graphics to show the major impact that the NEA has on the US and it's individual communities.
The first infographic published was a broad overview and introduction to the NEA. Following infographics covered topics like how the arts are funded, healing arts, the impact that art has on the economy, etc.