Circulo brand illustration system
Circulo is a healthcare startup whose mission is to create better health for everyone. I joined the creative team at Circulo Health to further develop their brand and build out an engaging and flexible illustration system to help create a human connection.
Humancentric
Circulo approaches healthcare with a people-first mindset and the illustrations needed to reflect that. Visuals needed to evoke a sense of gentleness, safety, comfort, care, and inclusion. With the right amount of whimsy the Circulo brand feels approachable, helping to set it apart from other healthcare companies.
Product and marketing illustrations
Illustrative icons
Blog illustration library
To keep up with the consistent content released on Circulo’s blog Full Circle, I created a library of assets for writers to use as needed. Visuals from this library proved useful for presentations and various marketing items, allowing people to produce the work they needed to without any bottlenecks.
Values campaign
When it came to creating visuals for Circulo’s values, we wanted to build a narrative to demonstrate how each value is a tool to navigate through the day to day and inform the actions we take. We landed on theme of wayfinding and expeditions to help tell this story.
The values included candor, collaboration, creativity, and compassion.
To push the narrative forward I created the following illustrations to better depict each value in action, reinforcing the analogy of expedition and adventure.
We created a set of pins to celebrate people acting out Circulo’s values.
